Senior Lead Generation Expert

Introduction
Senior Lead Generation Expert

Build a predictable pipeline of qualified B2B meetings for a healthcare equipment business with ambitious expansion plans.

Remote, UK working hours Monday to Friday 9 am – 5 pm,

Salary: R26 000 – R36 000 p/m

About Our Client

The client is a UK-based healthcare equipment supplier of comfortable care chairs, wheelchairs, and related healthcare equipment. They serve care homes, nursing homes, healthcare groups, and procurement-led organisations.

The Role: Senior Lead Generation Expert

This role exists to accelerate growth by building a predictable pipeline of qualified B2B meetings with care home decision-makers, procurement leads, and healthcare facility managers. It is a commercially critical hire with a direct impact on a growth target of scaling revenue significantly over the next 3 years. The main focus is on running outbound campaigns and creating sales-qualified lead pipeline opportunities for the sales team.

Duties & Responsibilities
Demonstrate a stable track record in growth-focused roles and specific monthly meeting numbers achieved.
Build targeted prospect lists of UK care home groups and nursing homes using lead generation and data scraping tools.
Reach decision-makers such as owners, operations directors, procurement leads, and home managers.
Run structured outbound campaigns across email, LinkedIn, other social media, and phone.
Qualify opportunities thoroughly and consistently book high-quality sales meetings.
Create sales qualified lead pipeline opportunities for the sales team.
Handle objections and gatekeepers with confidence.
Improve conversion rates through testing and optimisation.

Desired Experience & Qualification
Proven success in B2B lead generation or business development roles, booking meetings with senior decision-makers.
Experience selling into care homes, healthcare, medical devices, NHS-adjacent, or mobility sectors.
Proficiency using CRM and sequencing tools such as Salesforce, Apollo, or LinkedIn Sales Navigator.
Ability to demonstrate pipeline value created or influenced and conversion metrics from outreach to meeting.
Strong written outreach examples and a data-led approach to decision making.
Commercially sharp, proactive, process-driven, and comfortable working autonomously.
Experience in healthcare equipment, medical devices, or procurement-led B2B sectors is a strong preference.
Experience with mobility, seating, or patient handling products is a plus.

Package & Remuneration
R26 000 – R36 000 p/m