Sales Associate (120hr) – American Swiss – George

American Swiss is looking for a Sales Associate to join its Garden Route George store.

The Sales Associate will represent the American Swiss brand while providing customers with a positive and engaging shopping experience. The role involves understanding customer needs, recommending suitable products, working towards sales targets and keeping the store stocked and ready for customers.

The successful candidate should have a Grade 12 qualification, strong communication skills and a customer-focused approach. The ability to work in a fast-paced retail environment, take initiative and manage multiple responsibilities is also important for this position.

American Swiss forms part of TFG Jewellery, which also includes Sterns and Galaxy & Co.

The successful candidate will be responsible for the following:

• Customer Experience: Represent the American Swiss brand and provide customers with a welcoming and positive shopping experience.
• Customer Needs: Understand customer requirements and recommend suitable products and solutions.
• Sales Performance: Monitor sales performance against targets and actively work towards achieving sales objectives.
• Product Knowledge: Sell a diverse range of products while staying informed about current décor and fashion trends.
• New Sales Opportunities: Identify opportunities to generate additional sales and engage potential customers.
• Stock Replenishment: Assist with replenishing merchandise to ensure that the store remains well stocked and ready for customers.
• Customer Service: Address customer challenges and work towards delivering an experience that meets or exceeds expectations.

Applicants should meet the following requirements:

Qualifications

• Grade 12 (Matric).

Experience

• The advert does not specify a minimum number of years of previous work experience.

Skills and Knowledge

Applicants should demonstrate:

• Strong verbal and written communication skills.
• Customer service skills.
• A customer-focused approach.
• Sales and negotiation skills.
• Ability to build customer loyalty.
• Ability to identify and respond to customer challenges.
• Ability to work towards sales targets.
• Ability to manage multiple tasks in a fast-paced environment.
• Ability to work independently.
• Initiative and proactive problem-solving.
• Strong attention to detail.

Personal Attributes

The successful candidate should demonstrate:

• Customer Focus: Consistently works towards meeting customer expectations.
• Drive and Perseverance: Remains focused on achieving sales and service objectives.
• Planning and Organisation: Uses a structured approach to managing tasks and responsibilities.
• Continual Improvement: Looks for opportunities to improve the way work is performed.
• Decision Making: Able to assess situations and make appropriate decisions.
• Relationship Building: Develops positive relationships with customers and colleagues.
• Standards and Compliance: Works according to required quality and operational standards.

Additional Requirements

• The position is based at American Swiss Garden Route George in George, Western Cape.
• Preference will be given, but not limited to, candidates from designated groups in terms of the Employment Equity Act.

What You Should Prepare Before Applying

Applicants should prepare:

• An updated CV highlighting relevant customer service, retail or sales experience, if applicable.
• Proof of Grade 12 / Matric qualification.
• Accurate contact details.
• Any additional information requested during the official application process.

Applicants should check the employer's official recruitment platform for the specific documentation required before submitting an application.

What You Could Expect

The Sales Associate will work directly with customers in an American Swiss retail environment, with a strong focus on customer service, sales and product presentation.

The role involves working towards sales targets, learning about the product range and current fashion and décor trends, identifying sales opportunities and helping maintain appropriate stock levels within the store.

As part of TFG Jewellery, the role provides exposure to the retail environment of a jewellery and accessories brand.

Application Process

Applicants interested in this opportunity should:

1. Review the position requirements and confirm that they meet the Grade 12 qualification requirement.
2. Prepare an updated CV and relevant supporting information.
3. Visit the employer's official recruitment platform using the application link provided below.
4. Complete the application form with accurate information.
5. Upload any documents requested by the employer.
6. Review the application carefully before submitting it.
7. Submit the application before the advertised deadline of 2 October 2026, where applicable.

Before You Apply

Before submitting your application, applicants should:

• Confirm that they have completed Grade 12 / Matric.
• Update their CV and make sure their contact information is correct.
• Highlight customer service, sales, communication or retail experience where applicable.
• Highlight experience working towards targets, if applicable.
• Make sure the CV demonstrates communication, organisation and customer-focused skills.
• Review the employer's application requirements.
• Submit the application before 2 October 2026.

Vacancy Portal's Application Tip

For a Sales Associate position, your CV should make it easy for the employer to see your customer service and sales abilities.

If you have previous retail or customer-facing experience, highlight examples of assisting customers, achieving sales targets, handling customer queries or identifying additional sales opportunities. If you don't have retail experience, focus on transferable skills such as communication, working with people, teamwork, attention to detail and the ability to work in a fast-paced environment.

Because this position is target-driven, make sure any measurable sales or customer service achievements are clearly visible on your CV.

Source / Official Application

This opportunity was published by TFG (The Foschini Group) for American Swiss.

Applicants should use the employer's official recruitment platform to review the full vacancy details and submit their applications.

Official Application: [Insert official TFG application link]

Company Website: [Insert official TFG website]

Employment Equity

The employer states that preference will be given, but not limited to, candidates from designated groups in terms of the Employment Equity Act.

Applicants should review the official vacancy information for the complete employment equity requirements.

Disclaimer

Vacancy Portal provides this opportunity as an informational resource for job seekers. Applicants should verify the requirements, closing date and application instructions on the employer's official website before applying.

Vacancy Portal is not the recruiting employer and does not guarantee employment, shortlisting or selection. All recruitment decisions are made by the employer.